XXL readers helped the magazine to become NO.1 most influential brand in rap media. The readers are either in clubs, online, onstage, and at shops (places they can gain or access music from). Owned and produced by the Canadian Home Builders Association (CHBA) of Vancouver Island, the VIBE awards have come to represent Vancouver Islands most. The readers of XXL purvey hip hop culture consume music, and fashion and lifestyle on a level that defines logic. Priced at $5.99 XXL is the number 1 selling magazine on the newsstand which outsells magazines like Rolling Stone, Vibe, and spin. The general target audience for XXL magazine is 78% male readers, with the median age of 27, and 44.7% college buyers, and 67% African Americans. XXL keeps up with hip hops energy and targets the people that live for urban music. XXL mission is to take a mature real and intelligent approach to hip hop music. Henceforward, as we can see, the average reader is 29 years old and 67% of the readers are African American therefore XXL magazine will use the knowledge of the target audience to create a magazine issue that will appeal to the age gender class and social background and culture of the target audience. The average reader income is $56,571 which shows that is a BCD’s range, therefore the magazine will show quite a rich lifestyle/middle class lifestyle they portray this in the brands that they show in their magazine. See you around, pal.” I haven’t talked to her since then.From this survey we learn that XXL magazines ideal reader is Male as 78% of reader are male, therefore the magazine will be very masculine in the choice of articles they use and the way they portray genders, for example they may sexualize women if they are on the front cover of a issue using the male gaze theory. Jones: I called Madonna and I said, “I’m telling you as a friend: it’s not personal, but you cannot pander with an urban magazine this early.” She said, “Quincy Jones, you and I can take over the world if we want to. Everyone tried to get Quincy to change his mind. ended up having a fight on the phone, and I smashed my phone into a thousand pieces and cleared off the top of my desk onto the floor. I couldn’t conceive of killing the best cover story we had done so far. Jones: I said, “Over my dead fucking body! That’s the way you blow an urban magazine.” Van Meter: I guess Quincy was getting a lot of shit from people for putting the Beastie Boys on the cover, and when he sees the Madonna cover, he went crazy. I got involved when Jonathan put the Beastie Boys on the cover and told me he was following up with Dennis Rodman and Madonna. I remember cleary back in November 1995 when I got my first issue of VIBE in the mail.It was the December 1995/January 1996 issue with Whitney Houston on the cover.I was loving this magazine.Yes it was a lot like an 'urban Rolling Stone' but it was smart,hip,diverse,and intriging.Founded by Quincy Jones in 1993,VIBE has been a more stylish,hipper alternative to the more street,keep-it-real The. Quincy Jones: I was staying away from editorial policy. Poulson-Bryant: He came to my office: “You’re not fired. And I was like, “Oh, my God, I made it worse.” Mimi Valdes was screaming as if she’d just found out her mother was shot and killed. And I said, “You’re fired.” People in the hallways started crying. Van Meter: I felt like I was losing control. When Jonathan saw us, he got really upset.
Valdes: We were all standing by waiting for Scott to give us the go-ahead to come in. You can’t come in here representing the staff.” & Puff Daddy to Auction for 54K USD: Signed on the night Biggie was killed in a drive-by. Van Meter: I said, “This isn’t The Village Voice. Autographed VIBE Magazine Poster of The Notorious B.I.G. Scott Poulson-Bryant ( senior editor/writer, 1992-96): I said, “The staff needs to have a conference. When started to get out in the industry, we all felt the need to save Vibe’s reputation. We all wanted Eddie over Madonna, so we were upset about it too. And Eddie Murphy’s publicist was mad as hell that Madonna was getting the cover over Eddie. Vibe Magazine, March 2003 (Spring Fashion Issue) (Mariah Carey Cover) (Single Issue) by Vibe Magazine Jan 1, 2003. Mimi Valdes ( editorial assistant, 1993-94 assistant editor, 1994-95 style editor, 1997-98 executive editor, 1999-2002 editor-at-large, 2002-03 editor-in-chief, 2004-06): Jonathan booked Madonna and Dennis Rodman as a cover. Founded by Quincy Jones in partnership with Time Warner (and still publishing digitally today), the magazine represented a “new black aesthetic” that “championed hip-hop but thought broad and wide about the genre’s connections to the past and the future.” We’re celebrating four decades of brotherhood with Black Music icons and Boston’s own New Edition For our latest digital cover story, Ronnie, Bobby, Ricky. For Billboard, Dan Charnas compiles an oral history of Vibe magazine, the first issue of which was published in September, 1993.
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